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Want to get coffee with me and pick my copywriter brain?

Sense-check your ideas. Ask questions. Get feedback on your copy. Untangle a messaging challenge that’s keeping you stuck…


You don’t always need to hire a copywriter to create your brand’s website or messaging.

Especially if you have a tight budget or you like writing for yourself.

But it can help to have a copywriter on hand to ask if you get stuck!

Introducing… the Golden Hour!

Get my undivided attention for a whole 60 minutes to work through your copywriting challenges and questions and get the clarity to move forward.

Hey! I’m Estelle


A copywriter and website strategist with a passion for the ocean and nature, and your Golden Hour guide.

As a for-purpose founder myself, I know the feeling of writing yourself in knots because you’re so close to your brand.

I bring 5+ years of copywriting experience and an outside perspective to help you untangle your thinking and carve a clear path forward. 

My vibe is calm, thoughtful and generous. And I’ll come prepared with lots of notes so you get the most from your session.

Kind words

Estelle was so wonderful to work with

“Estelle was so wonderful to work with. She understood the brief very quickly and was able to grasp our brand and the exact tone of voice we needed. I would love to work with her again on future projects!”

Stephanie Melarickas,

Founder at Kuishi

Estelle is a marketer’s dream copywriter

“Estelle is a marketer’s dream copywriter. She consistently produces finely polished, SEO-friendly content. Her research skills are impeccable and she sounds like an expert on every topic she covers. A talented, motivated writer with tons of energy. Highly recommended.”

Ben Milsom,

Director at Steady Bow Marketing

Estelle has a knack for making complex subjects easy to understand and a pleasure to read

“Estelle has worked on a number of copywriting projects for us and she always produces copy on time and on brief to a very high standard. Estelle has a knack for making complex subjects easy to understand and a pleasure to read. We highly recommend her services.”

Angie McFarlane,

Director of Content and Social Media at Let’s Talk

How it works

1. Book your Golden Hour

Use my Calendly scheduler to choose your Golden Hour slot. I’ll then send you an invoice for $275 AUD to complete your booking.

2. Complete a short questionnaire

I’ll ask you some questions to help me prepare for our call so that I can bring as much value as possible to our session.

3. Your Golden Hour

Time for you to bask in the warm glow of copywriting clarity.

4. Recording and action plan

After our call, I’ll send you the recording of our session along with my recommended next steps to help you take action.

Things we could cover

This is your Golden Hour and we can focus on whatever you’d like. You might have a specific copywriting challenge, or maybe you’re just feeling stuck and could use some inspiration to give your website messaging a glow up.

Here are some ways we could spend the hour:

Answering your burning questions

I’m happy to answer your questions about copywriting, storytelling, content writing, website messaging, website strategy, positive impact marketing, ethical copywriting principles, and more.

Reviewing your website

I can go through your website and identify gaps and areas you could improve to achieve your goals. If you’ve ever wished you could ask a copywriter for their thoughts on your website, this is your chance.

Doing an editing ‘hot seat’

You can submit a piece of copy for me to review and give you editing suggestions on. * This is helpful if you’ve written a landing page and want a second pair of eyes before you launch it, or you have a page on your website you’re not sure is working.

*Note: I can’t rewrite the page for you in a Golden Hour. Sure, I may rewrite a line or two, but overall I’ll be reviewing it and giving you feedback and tips so that you can edit it.

Clarifying your USP

A crystal-clear unique selling proposition (USP) is the core of a stand-out brand that makes an impact. If you’re finding it hard to distil your brand’s ‘specialness’ into a concise, distinctive and true-to-you statement, we can spend your Golden Hour working on it.

Creating a clear plan for your website

When most business owners DIY their website, they don’t take time to map it out thoughtfully and strategically from the start. This means they end up reworking it in “bits and pieces”, which makes it muddled and lacking a cohesive story. But your website project doesn’t need to go this way.

I can help you start your website with a clear plan.

In your Golden Hour, we can map out:

  • What pages you need to include
  • What your navigation structure could be
  • What the website visitor journey will look like
  • How you’ll organise your products and services
  • What your calls to action will be
  • What else you need to consider, and when (such as website design, photography and green hosting)

Ready for much-needed clarity?

Just $275 AUD

If you need more support after your session and book a full copywriting service with me, I’ll take the cost of your Golden Hour off the project fee.

Frequently asked questions

A. Yes! Golden Hours are for anyone, whether we’ve chatted before or not. I’ll use your questionnaire to get to know you and your business before we meet.
A. If you need more support after your session and book a full copywriting service with me, I’ll take the cost of your Golden Hour off the project fee.
A. Sure you can. I have Golden Hour slots available every week and you can book in as often as you’d like. If you know you need regular copywriting support, you could also contact me for a custom quote or to chat about a retainer. Up to you!
A. Absolutely. I created the Golden Hour with founders like you in mind. I’m here to provide a second pair of eyes and a listening ear so you can move your copywriting projects forward with confidence and clarity – without needing to invest in a full copywriting service.
A. Not during a Golden Hour, no. While I might rework the odd sentence or two to show you my editing suggestions in action, an hour isn’t long enough to give your words the thought and strategy they deserve for an actual rewrite. If that’s what you’re looking for, though, feel free to contact me for a custom quote and I’ll be happy to put together a plan.
A. You sure can! I’d love to hear about your business plans and shed some light to help you get going. Things I’m particularly happy talking about include doing business as an introvert, finding your niche, work–life balance and boundaries, and running your business in an eco-friendly way.
A. If you need more support after your session and book a full copywriting service with me, I’ll take the cost of your Golden Hour off the project fee.