Untangle your story to grow your ocean brand and make an impact
Website copywriting and brand messaging
Hey! I’m Estelle
I’m a copywriter and brand messaging strategist for ocean-inspired founders and creatives. Based in Sydney, I’m also an aspiring freediver, yogi, cold water lover and greyhound owner.
I’m here to help you distil your ocean brand and story into clear, relatable and impactful messaging.
Because it’s easy to get lost in the weeds when trying to write for yourself.
Especially when you need your words to connect with the right people and lead to sales.
(And champion your ethos, without jargon or greenwashing.)
That’s where I come in.
As a copywriter, I take the mental load off and write your copy so that it is true to you, communicates what you do, and earns results for your brand and the ocean too.
Featured in:
Copywriting services
Website copywriting
Get your online home written so that it not only captures your brand and story, but is grounded in strategy to call in aligned sales on autopilot.
For: ocean-inspired brands who want to fully outsource the website writing process.
Brand story & messaging guides
Define a voice that’s uniquely you and share your ocean-focused message with confidence and impact every time – across your marketing.
For: those who want to bring clarity to their storytelling and foundational messaging.
Content writing
Build authority and keep your audience engaged through fresh content that’s crafted with strategy, SEO and soul.
For: those with ideas to share but no capacity to write them, or who want to find a regular content marketing flow.
Copy audits
Want someone to check your copy? Get my eyes on your words to identify any gaps and what you could improve.
For: small budgets; those unsure if they need a rewrite; those who need a confidence check before publishing.
Kind words
Estelle’s values as a person dovetail through her work
“The final copy for the website is nothing short of genius. The tones, language and feel are beyond what I had thought possible to create. It was breathtaking to see how she achieved creative writing mixed with streamlined information while evoking all the emotions we had talked about in our meetings.
Estelle’s values as a person dovetail through her work, resulting in an authentic, wonderfully talented copywriter.”
Grant Rozga,
Founder at Jura Guided
Estelle is an outstanding website copywriter
“It was a joy to design a website using Estelle’s copy. I was astounded by her ability to describe things so evocatively but at the same time clearly, simply and without fuss.
Her SEO knowledge, awareness of website structure and formatting of the document also makes my work as a web designer a lot easier.
She’s also such a lovely person to work with and to know. Such a generous, thoughtful and diligent human.”
Tom Garfield,
Founder at Brand New Notebook
Her words will definitely help you make a positive impact
“Estelle has been an absolute dream to work with. Her process is clear and seamless from start to finish and I love that she took the time to understand my brand and the products I sell in great detail.
Estelle nailed the copy in her first draft, perfectly capturing my brand’s personality and tone of voice – I couldn’t be happier with the work she has done for me.
I would highly recommend Estelle to anyone looking for a copywriter. If you are an ocean-loving business, her words will definitely help you make a positive impact.”
Leyla Alexander,
Founder at You Are The Sea
1% for coral reefs and marine mammals
I donate 1% of my annual earnings to environmental causes through 1% for the Planet. For 2023–24, I’m supporting the Great Barrier Reef Foundation, Country Needs People, and ORRCA.
Ready to tell your story?
Pearls of Wisdom
- 3 big ways to vote with your wallet as a small business
For most business owners, the biggest impact we can make isn’t actually with what we buy, but rather where we put our money. - How to create positive environmental impact through your copy
The words on your website are an important piece of your brand’s positive impact puzzle. Here are three ways to harness your copy for good. - 30 highlights from 30 years
To celebrate turning 30, I’m reflecting on my standout moments and accomplishments from the past three decades.