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True-to-you website copy

For brands creating positive change

Website already written? Book a copy audit

You have a business that people love and that is doing some good in the world

But you might be struggling to put it into compelling words for your website.

The kind of words that speak to your perfect people and inspire them to take action.

Words that don’t feel bland, generic or *shudder* salesy, but entirely true to you.

As a website copywriter, this is where I come in.

l work with you to bottle your brand’s natural vibe and write a website that serves your business as a true-to-you, round-the-clock salesperson.

Freeing you to do more of what you love and make an even bigger impact.

Hey! I’m Estelle

I’m a website copywriter for eco, outdoor and ocean-focused brands. Based on the Isle of Jura, I’m also a wild swimmer, aspiring yogi and best pal to my rescue greyhound, Buster.

Like you, I believe in doing good work that creates positive change for our oceans, people and the planet. That’s why I combined my skills in website copywriting with my love of the ocean and nature – to help kind people like you grow their businesses and their impact.

In my 3+ years as a website copywriter, I’ve helped ethical jewellery makers, nature photographers, pre-loved clothes shops, cruelty-free skincare brands, wellness specialists, outdoor walking companies, handmade soap shops, refillable bottle brands and more put their businesses into words that spark sales online.

And now I’d love to help you.

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How I can help


You need a full rewrite or website copy from scratch as you want to attract more aligned clients through website messaging that truly resonates with your audience.

copy audit

You wrote your own copy and want a copywriter to check your work, or you need further clarity around whether you need to invest in website copywriting.

Some of my brilliant clients

(Portfolio coming soon)

Kind words from awesome people

Estelle’s values as a person dovetail through her work

“The final copy for the website is nothing short of genius. The tones, language and feel are beyond what I had thought possible to create. It was breathtaking to see how she achieved creative writing mixed with streamlined information while evoking all the emotions we had talked about in our meetings.

Estelle’s values as a person dovetail through her work, resulting in an authentic, wonderfully talented copywriter.”

Grant Rozga,

Founder at Jura Guided,

Estelle is an outstanding website copywriter

“It was a joy to design a website using Estelle’s copy. I was astounded by her ability to describe things so evocatively but at the same time clearly, simply and without fuss.

Her SEO knowledge, awareness of website structure and formatting of the document also makes my work as a web designer a lot easier.

She’s also such a lovely person to work with and to know. Such a generous, thoughtful and diligent human.”

Tom Garfield,

Founder at Tom Garfield Marketing,

The best thing I have done!

“I was having a new website built and was asked for the copy to go on it. For weeks I attempted to put something together myself but just couldn’t get it right. Lightbulb moment – ask Estelle! The best thing I have done!

She captured more about my business from our short meeting than I ever could and was a delight to work with. My only regret is not getting in touch sooner!”

Gemma MacLean,

Owner at Spirited Soaps,

Beach Clean Bonus

For every new client I work with, I do a 1-hour beach clean. This means you don’t just get great website copy, but you get to keep some plastic out of the ocean too!

Website already written? Book a copy audit

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