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‘You’-infused copy to make your website your kind, round-the-clock salesperson

(A full rewrite or website copy from scratch)

You’re doing work you love and making waves in the world

And now you’re ready to invest in your website copy so you can feel absolutely confident in your online presence and know your words are actually sparking sales for your brand!

You know that bland, generic copy isn’t going to cut it if you want to stand out in the sea of sameness.

The words on your website need to captivate your perfect people and make them feel seen, clear about the value you offer them and give them everything they need to take the next step.

All while sounding just like you and not showy, salesy or at odds with your values.

This is a lot to write for yourself when you’re busy working in your business every day!

As a website copywriter, that’s where I can help.

Say hello to… The Write My Website copy package

This is a full rewrite of your website or website copy from scratch. 

Together, we’ll dive deep into your business so that I can craft a voice and message that feels true to you and resonates with your audience. Then I’ll turn this into clear, crisp website copy that speaks to your perfect customer and shows them exactly how your brand can help them. 

Once we’re done, you’ll have website copy that you feel proud presenting to the world because it perfectly reflects your brand and the message you want to put out there. And you’ll feel absolutely confident it’s serving your business by consistently sparking connection and impact with the right people. 

So that even when you get busy, your website is your kind, round-the-clock salesperson, freeing you to do more of what you love and create even more positive change.


  • Brand exploration questionnaire 
  • Relaxed briefing session to dive deep into your business, story and audience (these sessions tend to run for 1.5–2 hours once we get chatting about your brand, so definitely bring coffee!). If you’re not into calls or prefer communicating in writing, we can of course do the briefing via email
  • Basic SEO keyword research to optimise your website to show in the search engine results (or I can work with keywords supplied by your SEO specialist)
  • Copywriting for 5 core website pages (up to 500 words each), including copy and basic layout instructions, ready to hand to your website designer
  • Optimised title tags and meta descriptions for extra search engine love
  • Recommended navigation menu and help categorising your products or services for the most intuitive user experience 
  • On-brand microcopy for your 404 error page, contact form “thank you” message and cookies banner notice (basically, I’ll add subtle splashes of personality to boring instructional text) 
  • 2 rounds of revisions to get your copy exactly as you want it
  • Professional proofreading

Your investment



6–8 weeks

I felt as if I was reading my own words

“Estelle perfectly grasped my tone of voice so that I felt as if I was reading my own words. She wrote exactly what I have been trying to say with my products, in an attention-grabbing and clear way that tells my customers what they need to know while encouraging them to take action. I would most certainly recommend Estelle to anyone who needs website copy written. She helped me gain clarity on what I am trying to say, gave excellent service with quick response to emails, and kept me in the loop the whole time.”

Gini Dickinson,

Founder at GiniBean

She really hit the tone flawlessly

Working with Estelle was very straightforward, which was largely down to her infectious enthusiasm for the job and accomplished word skill. From the start, she posed many questions to get a feel for the Purdie’s story and acquaint herself with the aims and goals of a small company on the west coast of Scotland.

Estelle’s copy is very special and perfectly conveys the message we want to communicate about our products. She really hit the tone flawlessly. We are just captivated by her writing.”

Gavin Purdie,

Owner at Purdie’s of Argyll

How it works


We have a friendly intro call to meet each other and chat about what you need. I send you a proposal and, if you’re happy with that, you pay a 50% commencement fee to lock in your project.


The cool part! We have a briefing call to dive deep into your business, brand, perfect customer, values, your ‘why’, etc. This is where I ask you questions and listen to you talk about your business so that I can bottle your passion and let it out in your website copy. My clients always tell me how much clarity and direction they get over their brand during this part of the process – it’s a really valuable session.


Over the next 4–6 weeks, I go away and write up the first draft of your website copy, including conducting SEO keyword research and voice of customer research, mapping out your pages, clarifying your messaging strategy and writing the copy for each page.


I present you with the first draft of your new website copy. We then work through two rounds of revisions to get it spot on and exactly as you want it. Once you’re happy, I get the copy professionally proofread and we sign off the project. As soon as the final invoice is paid, your sparkly new website copy is yours to use!

Hi, I’m Estelle

I’m a website copywriter and strategist for eco and wellness brands. Based on the Isle of Jura, I’m also a wild swimmer, aspiring yogi and best pal to my rescue greyhound, Buster.

Like you, I believe in doing good work that creates positive change for people and the planet. That’s why I combined my skills in website copywriting with my love of the ocean and nature – to help kind people like you grow their businesses and their impact.

In my 3+ years as a website copywriter, I’ve helped ethical jewellery makers, nature photographers, pre-loved clothes shops, cruelty-free skincare brands, wellness specialists, outdoor walking companies, handmade soap shops, refillable bottle brands and more put their businesses into words that spark sales online.

And now I’d love to help you.

Frequently asked questions

Don’t worry, I use a step-by-step process that’s super easy to follow, so you definitely don’t need to have worked with a copywriter before! Before we start, I’ll send you a questionnaire with everything I need you to think through and be clear on. This includes exactly what your business offers (i.e. your products or services, including details like cost, materials/ingredients, etc.), who your ideal audience is, the story behind your business (i.e. why you got started), your brand personality and your values/ethos as a brand. If you’re still not sure, feel free to reach out to me.
This is an intuitive skill of mine but I have a process too. Before I write a word, we have a big briefing chat where you tell me all about your business and brand. I ask questions such as ‘If your business were a person, how would you describe them?’ and ‘How do you want your new copy to make people feel?’. This helps me get a sense of your brand’s personality. I also listen carefully to the language you use when you talk so that I can bring out flourishes of your natural voice in your copy. Then, I conduct voice-of-customer research to see the language that your perfect customer uses to talk about your brand (or similar brands). Your brand voice is a delicate fusion of the two – so that your copy sounds like you but also resonates with your perfect customer.
I offer a basic SEO strategy for your website. This includes choosing a target keyword for each page and inserting it in all the right places (your H1 heading, subheadings, SEO title, etc.). But I write for humans first. I keep any keyword use natural and subtle so that your copy never sounds as if it’s been written for SEO.
I’ve crafted this package around the five core website pages that most of my clients need. But if you need additional pages, we can absolutely add those on. Let me know when you book and I can put together a custom quote for you.
Absolutely! Get in touch and I’ll put together a custom quote for you.
I ask for 50% upfront to secure your project spot in my calendar. The remaining 50% is paid when I deliver the second draft.
All my project fees are split up into two payments. You’ll pay 50% at the start of the project and 50% when I deliver the second draft. I did trial spreading out the payments over three months but I’m afraid I couldn’t make this sustainable for me.

Ready to dive in?

Website copy already written? Book a copy audit instead