The Copy Health Check

(Website copy audit)

The quickest way to optimise your website copy to spark more sales without a rewrite

Your website copy is written. But are you confident it's inspiring sales?

Perhaps you know that people are visiting your website but not taking the next step of buying or booking a call with you.

Maybe you have a niggling feeling that something is off, but can’t pinpoint what to change.

You might feel too close to your copy and want reassurance that you haven’t missed anything important.

If this sounds like you, a website copy audit can put your mind at ease.

A copywriting audit lets you get a second pair of eyes on your words, from a copywriter who understands great website copy (that’s me).

You’ll come away with feedback and action steps to help you feel confident your website copy is speaking to your perfect customers in the right way – without needing to invest in a full copywriting service.

Estelle sat cross-legged on the sofa, typing on her laptop. She is possibly doing a website copy audit.


The Copy Health Check

I’ll review your website copy and show you exactly where it’s doing a good job of sparking connection and conversion, and where it could be fixed up to inspire more sales.

You’ll get bespoke suggestions within 1 week so you can:

  • See a copywriter’s perspective on your website copy
  • Take clear action to fix copy that isn’t quite right
  • Make strategic, copywriter-approved changes to spark more sales
  • Feel confident your website copy is serving you!

This is the quickest way to work with me to improve your website wording – without investing in a full website copywriting service.

My intention is that you walk away feeling clear, informed and inspired about fixing up your website copy. 


•  Briefing questionnaire to identify your brand and website goals 

•  Review of 3 pages of your website (I recommend Home, About and a service/product page) 

•  Clear feedback on what’s working and what could be strengthened

•  Specific, actionable steps to help you improve the copy on each page 

•  A Copy Health Check report in PDF and recorded video format, so you can review it in the way that suits you

This is perfect for you if:

  • You’re tired of second-guessing what you’ve written
  • You spend WAY too much time (and mental energy) tinkering your copy
  • You don’t have a big budget but still want effective copy
  • You’re a good writer but you don’t know how to structure your words to spark sales
  • You’re happy to edit your own website copy based on feedback from a professional copywriter


1 week (with a 2-week waitlist)

Your investment:


Optional add-ons:

Additional pages – £90 per page

SEO review (to make sure your keywords are in all the most important places) – £25 per page

Want to be sure your website is sparking sales?

[Estelle’s] smart suggestions add a lot of value

Plus a bonus…

Follow-up check 

If you let me know once you’ve implemented my feedback from your Copy Health Check, I’ll do a second mini review of your website copy at no extra cost. This is a little bonus to help you feel truly confident about the words you’ve written and smash those website goals!*

*In order to receive this bonus, you will need to book your follow-up check within 30 days of receiving your Copy Health Check.

Estelle sat at her desk, using her computer. Perhaps she is doing a copywriting audit for a client.

[Estelle] has been extremely easy to deal with

Hi, I'm Estelle

I’m a website copywriter for eco brands, but I’m also a wild swimmer, aspiring yogi, veggie foodie and best pal to my rescue greyhound, Buster.

Like you, I believe in doing good work that creates healthy change for people and the planet. That’s why I combined my skills in website copywriting and SEO with my love of nature and the ocean – to help eco-conscious brands like yours get seen and loved online as the change-makers you are.

In my 3+ years as an eco website copywriter, I’ve helped pre-loved clothes shops, ethical jewellery makers, organic drinks brands, cruelty-free skincare businesses, refillable bottle makers, renewables specialists, nature events companies and more put their businesses into words that spark sales online

Now I’d love to help you. 

FAQs for the Copy Health Check

Getting a Copy Health Check for your website is quick and easy: 

Book – Simply contact me to book your Copy Health Check

Invoice – I send you an invoice. Once that’s paid, your Copy Health Check is booked in. 

Brief – You fill out a short questionnaire and return it to me so I can start your website copy audit. 

Review – I go away and review your website copy.  

Delivery of your Copy Health Check – Within one week of you returning the briefing questionnaire, I send you your Copy Health Check (in PDF and video format).  

Bonus (optional) follow-up check – If you want, I check your website copy again once you’ve made your edits, for extra reassurance that you’re on the right track.* 

*In order to receive this bonus, you will need to book your follow-up check within 30 days of receiving your Copy Health Check. 

I’ll check your website copy against the foundational elements of great website copy, as well as looking at things like layout, site navigation, UX and imagery. For example: 

  • Does your website have the basic credibility markers? 
  • Does each page hook in your perfect customer? 
  • How well does each page flow to the call to action? 
  • Is your unique selling proposition clear? 
  • How well do you bring out the benefits of your products or services on each page? 
  • Have you included the key elements that every page needs, such as headings, subheadings and a call to action? 
  • Does the language you use align with your brand voice? 
  • Is your call to action within reach at all times? 
  • Does your website have all the pages you need? 
  • Is your website layout intuitive and easy to navigate? 

If you opt for the optional ‘SEO review’ add-on, I’ll do a basic SEO check to make sure your target keywords are in all the most important places on each page. I’ll also check that your page is structured effectively for maximum SEO benefit.

Please note that I don’t offer keyword research as part of this service – you will need to provide me with your target SEO keywords for each page.

While the Copy Health Check is designed for copy DIY’ers, it can be reassuring to have a copywriter working on your edits.

As such, I’m more than happy to provide additional copywriting support to help you implement my suggestions.

Based on the level of edits needed, I’ll either put together a custom quote or suggest an appropriate website copywriting package.

Yes! You can send me your copy in a Word document.

Yes, I can. Get in touch to let me know what you need and I’ll put together a custom quote.

Ready to take your copy from 'meh' to magic?

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