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Website Copy Audit

Get a copywriter’s eyes on your website to make sure it’s speaking to your ethically conscious audience effectively

(The quickest and lowest-cost way to work with me)

Your website copy is written but are you confident it’s sparking connection and sales?

Perhaps you’re not getting the website traffic or leads you expected, or you have a high bounce rate.

Maybe you wrote your own website copy and don’t know whether it’s doing the right thing.

Perhaps you know your copy needs a refresh but you don’t know where to start – or whether or not you need to invest in hiring a website copywriter to rewrite it.

If any of this resonates, you’d benefit from a website copy audit.

Say hello to… the Website Copy Audit

This is where I comb through your existing website copy and give you feedback on where it’s doing a good job of connecting and converting, and where you could make improvements.

I don’t write or rewrite anything. Instead, I give you pointers and actionable recommendations on what you could change to better speak to your perfect customer and help them take the next step.

You’ll get a written report with bespoke feedback within one week so you can make confident, strategic changes to your copy.

This is a chance to tap into my website copywriting and messaging expertise – without the investment of a full service.

What does a Website Copy Audit cover?

I’ll go through your website with a copywriter’s eye to make sure it’s speaking compellingly to your perfect customer and giving them what they need to take the next step.

Some of the points I look at include:

  • Is your core message quick and easy to understand?
  • Does your hero section (the section at the top of the page) communicate who your products or services are for, and how they can benefit them?
  • Does your copy flow naturally down the page, or is something making it difficult to read?
  • Is your brand’s tone of voice consistent?
  • Have you used ethical copy principles?
  • Are your SEO keywords in all the right places?
  • Is your call to action clear and within reach at all times, or does it leave your readers unsure of what to do next?
  • And more, depending on your website and business goals

What you get:

A PDF report with my comments, feedback and actionable suggestions for 3 core website pages.

A recorded video walkthrough of my findings to watch in your own time.

An optional 30-minute consultation chat to clarify anything you’re unsure of and answer your questions.

Your investment



One week

How it works


You book a Website Copy Audit (which you can do here). I send you an invoice and, once that’s paid, we’re good to go.


You fill out a short questionnaire about your brand and website to give me all the info I need to review your copy strategically.


Within a week, I send you a PDF with my feedback and actionable suggestions, plus a recorded video version, so that you can start improving your copy. Should you have any questions, we can book a 30-minute chat to go through them.

What a Website Copy Audit is not

A done-for-you copywriting/copy-editing service – A Website Copy Audit is a review rather than me rewriting any copy for you. I may throw in some small rewrites and those are absolutely yours to use. But overall, it’s a critique to help you optimise what you already have and spot any missed opportunities.

A proofreading service – While I’ll be sure to flag any glaring typos or errors that interrupt the flow of your copy, I won’t thoroughly check your grammar or spelling. If you’re looking for a proofreader, I’m happy to share some recommendations.

A full SEO audit – I’ll check that your target SEO keywords are in the right places on each website page, but I won’t do technical SEO or anything more in-depth. Again, I know some brilliant SEO specialists if you need a referral.

Hey! I’m Estelle

I’m a website copywriter for eco and ethically conscious brands, and an ocean-focused copywriter. Based in beautiful Jervis Bay (but originally from London), I’m also an ocean lover, aspiring yogi, beach cleaner, and rescue greyhound pawrent.

Guided by a passion for the ocean and nature, in 2019 I combined my copywriting skill set with my eco-conscious values to focus on helping change-makers tell their story, sell their offers and make a difference through their copy.

In my 3+ years as a copywriter, I’ve written websites and other copy for ethical jewellery makers, nature photographers, pre-loved clothes shops, cruelty-free skincare brands, wellness specialists, outdoor walking companies, refillable bottle brands and more, helping them attract and convert more aligned customers through copy that is true to their voice and values.

And now I’d love to help you.

Frequently asked questions

Absolutely! Let me know what you're looking for and I'll put together a custom quote.
Yes! You can send me your copy in a Word document.
Editing isn't included in this service. However, if you'd like to work with me further on your website copy, check out my website copywriting package or I can put together a custom quote.
Possibly! I have some clients who don't fall into these categories; for example, those in the wellness space. The most important thing for me is that our values are aligned. If you care about making positive change for people, the planet, animals or the ocean, we should be a good fit!

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