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Mind, Body & Menopause

The client:

Mind, Body & Menopause is a menopause wellness service, founded by Janette Sarginson. Inspired by her own menopause struggles and a desire to help more women feel like themselves again in midlife, Janette provides menopause wellness retreats, 1-2-1 coaching, ‘menopause at work’ training and free meet-ups in Norfolk and beyond.

The project:

Janette hired me to write the copy for the Mind, Body & Menopause website.

As with all my website copywriting projects, the project included:

  • A brand clarity and exploration session (i.e. getting clear on audience, offering, brand personality, tone of voice, competitors, values, etc.)
  • Website messaging (i.e. copy for each page – structured for clarity, flow and impact – plus microcopy and guidance on the footer)
  • Website strategy (i.e. advising on which pages are needed, structuring the user journey throughout the website and crafting the navigation menu)
  • Basic SEO (i.e. keyword research (1–2 keywords per core page), metadata and optimising the copy with a light touch for the keyword and searcher intent)

Created in collaboration with website designer Karen Black at Hubfizz

Karen Black and Estelle Hakner have both captured exactly what I was hoping to achieve and I couldn’t be happier with the finished result.

Janette Sarginson,

Founder of Mind, Body & Menopause

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