Mind, Body & Menopause
The client:
Mind, Body & Menopause is a menopause wellness service, founded by Janette Sarginson. Inspired by her own menopause struggles and a desire to help more women feel like themselves again in midlife, Janette provides menopause wellness retreats, 1-2-1 coaching, ‘menopause at work’ training and free meet-ups in Norfolk and beyond.
The project:
Janette hired me to write the copy for the Mind, Body & Menopause website.
As with all my website copywriting projects, the project included:
- A brand clarity and exploration session (i.e. getting clear on audience, offering, brand personality, tone of voice, competitors, values, etc.)
- Website messaging (i.e. copy for each page – structured for clarity, flow and impact – plus microcopy and guidance on the footer)
- Website strategy (i.e. advising on which pages are needed, structuring the user journey throughout the website and crafting the navigation menu)
- Basic SEO (i.e. keyword research (1–2 keywords per core page), metadata and optimising the copy with a light touch for the keyword and searcher intent)
Created in collaboration with website designer Karen Black at Hubfizz
“Karen Black and Estelle Hakner have both captured exactly what I was hoping to achieve and I couldn’t be happier with the finished result.”
Janette Sarginson,
Founder of Mind, Body & Menopause
