Website copy for brands making waves

Helping your eco brand stand out and get seen with the right words

Already written your website copy? Get a Copy Critique instead →

Eco copywriting and website wording for ethically conscious small businesses

Helping you create a positive impact for your business and the planet

Already written your website copy? Get a Copy Critique instead →

Sustainability is at the heart of your business. Let’s make it the heart of your website messaging too

Do you want website copy that shines with purpose, clarity and authenticity? 

That makes your ethical ethos clear (without greenwashing)? 

That gets you seen on Google (or Ecosia)? 

That attracts your perfect customers and inspires them to buy, sign up or act? 

I can help. 

Are you ready to find out what your brand can really do?

Then let’s get your vision into words and write you a website that gets you seen. Because with the right words on your website, you can grow your business in a way that’s aligned with your values, and have an even bigger positive impact in the world.

Hi, I’m Estelle

Eco copywriter, ocean lover, greyhound owner, veggie foodie, introvert, bookworm and aspiring yogi

I help ethically conscious businesses like yours write beautifully human websites infused with your brand story, values and voice (and optimised for SEO, flow and conversion). 

Like you, I believe in doing good work that creates healthy change for people and the planet. That’s why I combined my skills as a website copywriter with my love of the environment – to help eco brands like yours get seen online as the change-makers you are. 

In my 3+ years as an eco copywriter, I’ve helped pre-loved clothes shops, ethical jewellery makers, organic drinks brands, cruelty-free skincare businesses, refillable bottle makers, renewables specialists and more put their brands into website copy that sells consciously.  

Now I’d love to help you. 

Hi, I’m Estelle

I’m a website copywriter for eco brands. I’m also a sea swimmer, aspiring yogi, veggie food lover, and owner of Buster the rescue greyhound.

Like you, I believe in doing good work that creates healthy change for people and the planet. That’s why I combined my skills as a copywriter with my love of eco and wellness – to help businesses like yours get seen online as the change-makers you are!

In my 3+ years as an eco copywriter, I’ve helped pre-loved clothes shops, ethical jewellery makers, physiotherapists, organic drinks brands, cruelty-free skincare businesses, yoga teachers, zero-waste shops, renewables specialists and more put their brands into words that sell online.

Now it’s your turn.

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Copywriting services

What can I help you with?

Website copywriting packages

Full website copywriting package (5 pages plus free Contact page) – tone of voice (inc. voice of customer), planning each page and website structure, keyword research, copy for each page (up to 500 words), SEO tags for each page, basic wireframing for each page. Ideal for businesses who are starting from scratch in terms of website and need full guidance on what to include and where. Gives you everything you need to pass to your designer. 

Edit & optimise

Your words, my website copywriting knowledge. I’ll work with your existing website copy to strengthen it for SEO, flow and sales.

Copy Health Check

Great for DIYers and small budgets. A quick review of your website to show you where it’s working and how you can strengthen it.

Brand voice guide

TBC 

Blog writing

Want more eyes on your website? I offer SEO blog writing packages to help you attract your perfect customers from Google with relevant content that they’ll love reading.

How I can help you

Proudly trained by:

A selection of brands I've worked with:

My Beach Clean Bonus

I wanted to add a little eco bonus to my website copywriting services, so I’ve decided to do a 30-minute beach clean for every new client I work with. This means you don’t just get great copy, you get to keep some plastic out the ocean too! 

Kind feedback from happy clients

Ready to make waves?

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